Elizabeth Firalio has an extensive background in television and Web sales including marketing traditional, Internet and NTR programs to build revenue, increase value of commercial time and gain new advertisers for Cable, Broadcast and Internet teams.
Elizabeth's long-standing history in the broadcast industry began with in market experience from her years with WTHR in Indianapolis, IN, and WNCN in Raleigh, NC. Most recently she held the role of Local Sales Manager at Comcast Spotlight in Indianapolis. Prior to Comcast, she spent over eight years with NBC Universal TV Station Sales and Paramount Pictures Domestic Television.
Elizabeth has assumed the role of Senior Vice President, Local Sales, for WorldNow where she will manage their team of regional sales directors, sales service managers and the local ad sales creative producers. In addition, she will be charged with meeting and exceeding revenue goals for WorldNow and their partner stations.
Elizabeth holds a B.S. in Marketing from Miami University in Oxford, Ohio.
What are you watching on TV?"Mad Men, HIMYM, Big Bang, Revenge, Grey’s Anatomy (yes, still)"
What is your favorite sport/team?"Bears, Cubs, Bulls – guess where I’m from…"
What are you reading and is it an electronic or paper book?"I read at least a book a week so right now it’s Gone Girl, Outlander and Tigers in Red Weather"
What sites or applications do you use to listen to music (iTunes, Pandora, Rhapsidy, etc)?"Apple or PC"
iTunes and Pandora"PC (on its last legs and will likely go to Apple)"