As a Worldnow veteran, Mike Cassetta has been with the company since October 1999. Mike was recently promoted to vice president in May 2012 and is responsible for driving interactive audience and revenue growth for Worldnow’s television, newspaper and radio clients. Mike also plays a key role internally by translating the needs of Worldnow’s clients to the company’s internal project management, technology and design teams.
Previously at Worldnow, Mike spent six years as director of operations and client services for Worldnow’s auto classified business. He helped build the online automotive marketplace that drove classified revenue for many Worldnow clients while managing the client and dealer services teams. Prior to this role, Mike spent another six years as part of Worldnow’s affiliate relations team.
Mike also spent several years at Comedy Central, where he developed both local and national promotions for advertisers, and managed comedycentral.com’s first interactive sales campaigns.
Outside of the office, Mike serves as President of his son’s elementary school PTA.
Mike received a B.A. in history from The College of William and Mary.
What Podcasts are you listening to?"Sound Opinions, This American Life"
What are you watching on TV?"Breaking Bad, Workaholics, anything on HBO"
What is your favorite sport/team?"Hockey. Carolina Hurricanes. I captain a deck/street hockey team. Go whALErs!"
What are you reading and is it an electronic or paper book?"Let the Great World Spin by Colum McCann. Flags of Our Fathers by James Bradley. The Art of Fielding by Chad Harbach. All paperback."